Promoting your brand in today’s competitive marketplace is more challenging than ever. With the variety of channels currently available, how do you know you’re using the right ones? Are your customers even finding you? Are you providing the answers they're looking for? Is your content versioned to engage the appropriate audience segment for each channel?

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There are no simple answers to these questions, no one-size-fits-all solution. You have to research, target, track, and analyze. Every channel has its advantages as well as its drawbacks. The key is in finding the right blend of website, social media, email, display ad, and print for each campaign.

 

That’s what marketers love to do.

That’s what I love to do.